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Funnel metrics, UTMs, dashboards and post-launch analysis, written for whoever has to close the campaign number on Monday.

Kiron Funnels

Ad tracking, funnels, forms and CRM tied to a single number: what actually happened.

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Blog

Funnel metrics, UTMs, dashboards and post-launch analysis, written for whoever has to close the campaign number on Monday.

Kiron Funnels: the platform that brings your marketing and sales funnels together

Meet Kiron Funnels, the Brazilian platform that brings lead capture, CRM, analytics and ad and checkout integrations into one place for digital product creators and media buyers.

Featured: Product
Date: 03/14/2026
Read: 5 min

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02/25/2026Data AnalysisHow to use Google Analytics data to optimize a launchLearn how to set up and read Google Analytics 4 data to make smarter decisions at every stage of your digital launch.6 min

02/20/2026MetricsThe metrics that really matter in a digital product sales funnelLearn to tell vanity metrics from actionable ones and find out which numbers to track at each stage of the funnel to make decisions that drive results.7 min

02/15/2026ConversionHow to read the conversion rate at each stage of a launchUnderstand the conversion benchmarks at each stage of a digital launch funnel and learn to diagnose the bottlenecks that limit your results.8 min

02/10/2026Data AnalysisAnalyzing audience behavior before opening the cartLearn to read pre-launch engagement signals to predict results, adjust your strategy and make smarter decisions before the cart opens.8 min

02/05/2026DashboardHow to build simple dashboards to follow a launch in real timeLearn to build practical dashboards to monitor the essential KPIs during your digital launch, with layout examples and automated alerts.10 min

01/30/2026Facebook AdsWhat Facebook Ads data reveals about your audience before the launchPull real intelligence from Meta Ads data to prepare a sharper launch, with less wasted budget and more conversion potential.7 min

01/25/2026UTMHow to use UTM parameters to track every traffic source in a launchA practical guide to structuring, implementing and analyzing UTM parameters, so every real spent on your launch can be tracked from the first click to the conversion.7 min

01/20/2026Data AnalysisPost-launch analysis: what to evaluate for the next cycleA complete 7-step post-launch debriefing framework to document learnings, find bottlenecks and multiply results in the next cycle.9 min

01/15/2026SegmentationHow to segment your lead base with data to raise conversionPractical data-driven segmentation strategies to raise your digital launch conversion without raising traffic spend.9 min

01/10/2026Data AnalysisData interpretation mistakes that sabotage digital launchesMeet the most common data interpretation mistakes in the digital launch market, with practical examples of how they happen and how to avoid them.9 min