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Blog

Funnel metrics, UTMs, dashboards and post-launch analysis, written for whoever has to close the campaign number on Monday.

4 articles found.

All
Data Analysis
Conversion
Dashboard
Facebook Ads
Metrics
Product
Segmentation
UTM
  • 02/25/2026Data AnalysisHow to use Google Analytics data to optimize a launchLearn how to set up and read Google Analytics 4 data to make smarter decisions at every stage of your digital launch.6 min
    02/10/2026Data AnalysisAnalyzing audience behavior before opening the cartLearn to read pre-launch engagement signals to predict results, adjust your strategy and make smarter decisions before the cart opens.8 min
    01/20/2026Data AnalysisPost-launch analysis: what to evaluate for the next cycleA complete 7-step post-launch debriefing framework to document learnings, find bottlenecks and multiply results in the next cycle.9 min
    01/10/2026Data AnalysisData interpretation mistakes that sabotage digital launchesMeet the most common data interpretation mistakes in the digital launch market, with practical examples of how they happen and how to avoid them.9 min